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Course content & topics of Digital Marketing Training in tamilnadu
Digital Marketing course content and key topics covered in tamilnadu may vary from one training institute to another training provider . However our Digital Marketing course training experts tamilnadu has identifed the list of topics which helps job oriented course training and most of the course content are focused on Digital Marketing placement training course training. The Digital Marketing course syllabus covers basic to advanced level course contents which is used by most of Digital Marketing training classes in tamilnadu.
1 Introduction to Digital Marketing:
1.1 What is marketing?
1.2 How we do Marketing?
1.3 What is Digital Marketing?
1.4 Benefits of Digital Marketing
1.5 Digital marketing platforms and Strategies
1.6 Comparing Digital with Traditional Marketing
1.7 Defining Marketing Goals
1.8 Latest Digital marketing trends
1.9 Case Studies of Digital Campaigns Website Designing with WordPress
2 Search Engine Optimization Introduction to Search Engines:
2.1 How the search engine works?
2.2 Components of Search Engines
2.3 Google Algorithms
2.4 Google Results Page
2.5 Social Bookmarking
2.6 Link Building Resources Local SEO
2.7 What is Local SEO?
2.8 Importance of Local SEO
2.9 Submission to Google My Business
3 Introduction to Keyword Research:
3.1 Types of Keywords
3.2 Keyword Research Methodology
3.3 Business Analysis & Categorization
3.4 Google Keyword Planner
3.5 Market Research and Analysis
3.6 New Keyword Ideas
3.7 Competition Analysis
3.8 Finalizing the Keywords List On page Optimization
4 Google AdWords PPC Advertising (Google AdWords):
4.1 Introduction to Paid Marketing
4.2 Google Account Setup
4.3 Interface Tour and Billing Settings
4.4 Account Structure
4.5 Campaigns settings
4.6 AdGroup setup
4.7 Keyword Match Types
4.8 Keyword Research Tools
4.9 Understanding Ad Auction
4.10 What is Quality Score
4.11 What is Display Advertising
4.12 How Display Ads Works
4.13 Benefits of Display Advertising
4.14 Creating a Display Campaign
4.15 Bidding Strategies
4.16Remarketing in AdWords
4.17 Benefits of Remarketing Strategy
5 Inbound Marketing
5.1 What is Inbound Marketing?
5.2 Why use inbound marketing
5.3 Understanding the target audience
5.4 Stages of Inbound Marketing
5.5 Types of Content for Marketing
5.6 Content generation ideas
5.7 Content Marketing Strategy
5.8 Info Graphics Creation
5.9 Introduction to Google Analytics
5.10 Installing Analytics code in site
5.11 Analytics account structure
5.12 Interface tour of Google Analytics
5.13 General Tools in Analytics
5.14 Realtime Reports
5.15 Settings in Analytics Audience Reports
5.16 Audience Overview Report
5.17 Traffic source overview
5.18 SEO Traffic