Best Training institutes ,Computer education and Coaching classes in Malviya Nagar as of January 22, 2019

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 60 Day(s) of EC-Council Certifications training course in Delhi-NCR with Basic Placement Support.

EC Council certified instructor with 7+ years of experience in Digital and Affiliate Marketing. He is been working as a Digital Marketer and Senior Consultant at Alphonic Network Solutions Private Li

Modules 1. Introduction to E-Commerce and Internet Marketing 2. Generating Leads and Converting them to Business 3. Building E-Commerce Websites 4. Web Analytics 5. SEO and Increasing Website Traffic 6. Advertising Campaign 7. Advertising on Search Engines 8. E-mail Marketing 9. Mobile Marketing 10. Social Media Marketing 11. Video Marketing 12. Affiliate Marketing 13. Blog Advertising and Marketing 14. Podcast Advertising Course outcome: � Provide a clear understanding of the value and importance of Internet Marketing and why it is a vital component of a marketing strategy plan � Provide the guidance to develop an effective e-commerce website � Identify various strategies to improve searchengine rankings � Understand and implement effective e-commerce as per business requirements � Develop and implement various types of advertising campaigns � Design and implement Internet and email marketing campaigns � Exploit the reach of social media and social networks for marketing campaigns � Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising � Understand the web analytics and use the results for business decision making

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 3 Months of Digital Marketing training course in Delhi-NCR with Basic Placement Support.

EC Council certified instructor. Experienced in E-Commerce & Internet Marketing Search Engine Optimization Web Analytics Advertising Campaign Email Marketing Mobile Marketing Advertising on Se

What is CIMP? CIMP(Certified Internet Marketing Practitioner) is a systematic, simple way to understand and implement effective online marketing strategies and cohesive marketing plans. CIMP presents a clear, tutorial approach to creating a profitable online business or marketing your offline business online. The concepts in the program add up to an organized reference guide to the �best of the best� of Internet Marketing. CIMP Modules A)Fundamentals of E-Commerce & Internet Marketing 1.Explains Evoluation and Classification of E-Commerce 2.This Modules gives a brief introduction to E-Business and E-Commerce 3.Various Stages of Internet Marketing 4.Internet for Marketing and its Uses 5.Guidelines for Internet Marketing and Policies for E-Commerce and Internet Marketing Building e-Commerce Websites. SEO and Web Traffic Web Analytics Advertising Campaign Email Marketing Mobile Marketing Advertising on Search Engines Social Media Marketing Video Marketing Affiliate Marketing Blog Advertising & Marketing Podcast Advertising Leads Generations and Conversation

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 4 Weeks of Social Media Marketing training course in Delhi-NCR with 100% Placement Assistance.

EC Council certified instructor with 7+ years of experience in Digital and Affiliate Marketing. He is been working as a Digital Marketer and Senior Consultant at Alphonic Network Solutions Private Li

Module Objectives Social Media Marketing Facebook Marketing Twitter Marketing LinkedIn Marketing Google+ Marketing Best Practices Social Media Marketing UGC (Wiki travel, Yahoo Answer, Askville by Amazon) Blograrma (Blogs, RSS, Microblogs) Videos (YouTube, AOL, Google Video, Yahoo Video) Personal Social Networks(MYSpace, Facebook,LinkedIn) Photos( Instagram, Flickr, SmugMug , PhotoBucket) Bookmarking(Digg,StumbleUpon,Faves) Articles, PR, News, Events Social Media Campaign Plan your Social Media Campaign Know your Target Audience Select your Social Media Platform Create content for your Campaign Select your Campaign Budget Track, Improve and Respond Social Media KPI Facebook Marketing Developing a Facebook Marketing Plan Creating a page Building your Audience Promoting your Page Advertising your Page Measuring your Ad Adding Social Plugins Adding a Badge to your Website/blog Tracking with Facebook Analytics Developer Tools and Apps Twitter Marketing Twitter statics Set up your personal twitter profile Plan your twitter content strategy Know your competitors Building your Audience Engage with your audience Enhance your website with twitter Advertise with twitter Analyze your results LinkedIn and Google+ Marketing Set up your personal LinkedIn profile Build your network Setup your company page Explore pro account features Use LinkedIn Groups Promote your website with LinkedIn Advertise with LinkedIn Analyze your results

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 4 Weeks of Web Analytics Training training course in Delhi-NCR with 100% Placement Assistance.

EC Council certified instructor with 7+ years of experience in Digital and Affiliate Marketing. He is been working as a Digital Marketer and Senior Consultant at Alphonic Network Solutions Private Li

Module Objectives Introduction to web analytics Data collection methods Web Analytics process Web Analytics tools Google Analytics Audience analysis Content overview Conversions overview Best practices for Web Analytics Digital analytics association Introduction to Web Analytics Web Analytics flow Importance of Web Analytics for Business Importance of Web Analytics for Advertising Limitations of Web Analytics Understanding user data Types of Web Analytics Data collection methods Web Analytics process Identify your business objectives Identify your goals for each objectives Define your business metrics Establish your key performance indicators(KPIs) Set your targets Collect the user data Segment the valuable data for analysis Analyze the data Generate Web Analytics reports Implement insights Web Analytics Tools Site Meter Clicky Webtrends Another many others Google Analytics What is Google Analytics Why is Google Analytics important? Framework of Google Analytics Creating an account on Google Analytics Statistical analysis with Google Analytics Audience Overview Demographic Analysis Behavior Analysis Technology Analysis Traffic Sources Analysis Content Analysis Best practices for Web Analytic

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 4 Weeks of SEO Training training course in Delhi-NCR with 100% Placement Assistance.

EC Council certified instructor with 7+ years of experience in Digital and Affiliate Marketing. He is been working as a Digital Marketer and Senior Consultant at Alphonic Network Solutions Private Li

SEO Course How Search Engines Works? Introduction to SEO Factors to get higher ranking in search results SEO Process SEO Tools SEO ROI Search Engine Penalties SEO Best Practices Increasing Website Traffic How Search Engines Works? What is a search engine? Classification of search engine Terminology Required Working of search engine Search Engine Indexing Local Search and SEO Local Ranking Factors How Search engine rank pages Page Rank Crawl Rate Introduction to SEO What is SEO Why Search Engine Optimization Evolution of SEO Google universal search and SEO SEO keywords On-page/On-site Optimization Off-page/Off-site Optimization Factors to get higher ranking in search results Meta Description Sitemap URL slug Header Tag Title Tag Keyword Internal Links Content Image ALT and Title Tags Keyword Density Domain Authority Sandbox Effect Search Engine Submissions Directory Submissions Article Writing and submissions Press Release writing and submissions Blog Posting and comment writing Classifieds posting Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds SEO Process Define Objectives and Goals Research and Analyze Tuning the page Incorporating SEO in website Design Process Generating SEO friendly URLs using URL rewriting Develop site structure, Navigation and Sitemap Submit to Directories Build Links Reporting, analysis and maintenance SEO Tools SEO Suite Web CEO SEO Suite Google Analytics Google Keyword Planner Google AdSense SEMRush SEO ROI Measuring SEO ROI ROI Lead And Sales Cost per lead/sale Average Customer lifetime value Conversion rate Conversion rate per keyword Organic traffic Rankings Conversion Source Incoming links Page Rank Pages indexed Search Engine Penalties Types of Google SEO Penalties Wrong/Bad Bad SEO Practices Over-optimization Removal of www. Duplicate content Paid links Content farms Cloaking Page Hijacking Referrer log spamming Sybil attack URL redirection SEO Best Practices Great user experience Lead generation vs Website SEO myths Common SEO mistakes Do�s And Don�ts SEO Future Increasing Website Traffic( Secret will be disclosed during course)

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 4 Weeks of Google AdWords training course in Delhi-NCR with 100% Placement Assistance.

Our SEO Trainers more than 7 Years of experience in Seo Technologies Has worked on 4 realtime SEO projects Working in a MNC company Trained 102+ Students so far. Strong Theoretical & Practical Kno

Search Engine Advertising Course Modules Search engine advertising Advertisings with SEM Programs Advertising Campaign Landing Pages Advertising on Google Yahoo! Search Marketing Yahoo! And Bing Network Search engine advertising What is Search engine advertising (SEA)? How SEA differs from SEO Why is Search engine advertising important? Search engine advertising classifications Objectives of Search engine advertising Advertisings with SEM Programs Targeting the Right Customer Pricing for Search Advertising Interactive Ad Formats Types of Paid Search Advertising PPC Model CPM Model Advertising Campaign Pay Per Click Management Bid Management Bid Management Tools Content Promotion Search Engine Advertising PPC Management Software Landing Pages Why selecting a proper landing page is important for effective Search Engines Ads Landing Page Optimization What makes a Good Landing Page Landing Page Worst Practices Landing URLs Search Retargeting Advertising on Google Google Ads Network Product Listing Ads Dynamic Search Ads Type of Ad Extensions Google Alerts What is AdWords? How AdWords Work? Anatomy of Google AdWords Ad Practical of Google AdWords Signup Process Benefits of AdWords AdWords Ad Writing Tips Things to avoid in an AdWords Campaign AdWords account basics Setting up an Effective Google AdWords Campaign AdWords Ad Format Campaign Types and Ad Format AdWords keyword matching/Grouping techniques Dynamic Keyword Insertion(DKI) AdWords Ad Principles AdWords Ad Policies AdWords Targeting Creating Display Ads Performance monitoring and conversion tracking AdWords Express Improving your Click Through Rate(CTR) What is AdSense? AdSense Products Features of AdSense Putting Ads on your site AdSense Ad Formats Where do Ads come from? Getting Paid How to Start Google AdSense approval process Google AdSense secrets, tips and tricks Making Money with Google AdSense Yahoo! Search Marketing Yahoo! Ad Products Display Search Right media Mobile Video Connected TV Audience Solutions Yahoo! And Bing Network Yahoo Bing Network Bing Ads Why to chose Bing and Yahoo search advertising Bing Ads Dashboard Key elements of Bing Ads Editorial Guidelines Click Quality Advertising with Yahoo Bing Network Type of Ad Extensions Working with Campaign Analytics Quality Score How to Import Campaigns from Google AdWords

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 4 Weeks of Digital Advertising training course in Delhi-NCR with No Placement Support.

Our SEO Trainers more than 7 Years of experience in Seo Technologies Has worked on 4 realtime SEO projects Working in a MNC company Trained 102+ Students so far. Strong Theoretical & Practical Kno

Advertising Campaign Course Modules Online advertising Types of online Ads Advertising campaign Steps in planning an Ad campaign Monitoring effectives of online ads Best Practices for online advertising Online advertising Terminologies Introduction to online Advertising Types of online Ads Text Graphic Banner ads Static Animated GIF Flash Context Linked Search linked Pop-up Sidebar Floating Unicast Interstitial Video Audio Mediums used for online advertising Websites(affiliate marketing) Social network sites Search engines Ezines Blogs Advertising campaign Things to consider before opting for advertising Campaigns Key elements of advertising campaign Common mistakes in ad campaigns Steps in an Ad campaign Understand the audience Select Ad Medium Market Research Set objectives Determine campaign budget Determine ad strategy Design impressive content launch your campaign Track your campaign Learn and refine Monitoring effectives of online ads Post Ad-Campaign report Executive summary Industry component Learning component Communication and readability Relevant use of tables, figures and charts Best Practices of online Advertising

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 4 Weeks of Facebook Ads training course in Delhi-NCR with 100% Placement Assistance.

Our SEO Trainers more than 7 Years of experience in Seo Technologies Has worked on 4 realtime SEO projects Working in a MNC company Trained 102+ Students so far. Strong Theoretical & Practical Kno

Social Media Marketing Course Modules Social Media Marketing Facebook Marketing Twitter Marketing LinkedIn Marketing Google+ Marketing Best Practices Social Media Marketing 5C s of social media marketing strategy Social media optimization UGC (Wiki travel, Yahoo Answer, Askville by Amazon, VibeAgent) Blograrma (Blogs, RSS, Microblogs) Videos (YouTube, AOL, Google Video, Yahoo Video) Personal Social Networks(MySpace, Facebook, LinkedIn) Photos( Instagram, Flickr, SmugMug , PhotoBucket) Bookmarking(Digg, StumbleUpon, Faves) Articles, PR, News, Events Social networking world map Social Advertising Advantages of Social Advertising Steps for creating a social media campaign Plan your social media campaign Ad formats on social media Know your target audience Select your social media platform Create content for your campaign Select your campaign budget Track, improve and respond Social media KPI Lead generation Increasing your following Influencer outreach Social media marketing tools Facebook Marketing Facebook Overview Types of profiles Facebook pages Advantages of creating Facebook pages for businesses Page design principle Tips for creating Facebook pages Significance of Facebook Marketing Advantages of Facebook Marketing Marketing opportunities on Facebook Posts Sponsored stories Facebook Groups Developing a Facebook Marketing Plan Creating a page Building your Audience Promoting your Page Advertising your Page Measuring your Ad Adding Social Plug-ins Adding a Badge to your Website/blog Tracking with Facebook Analytics Developer Tools and Apps Twitter Marketing Twitter statics Twitter, an effective marketing tool Twitter Marketing strategies Twitter Marketing Steps Set up your personal twitter profile Plan your twitter content strategy Know your competitors Building your Audience Engage with your audience Enhance your website with twitter Advertise with twitter Analyze your results Twitter Metrics Engagement Response time Response rate Reach Potential impressions Twitter Analytics tools HootSuite Followerwonk Buffer,etc LinkedIn Marketing Set up your personal LinkedIn profile Build your network Use LinkedIn Groups Explore pro account features Setup your company page Advertise with LinkedIn Sponsored InMail Content Ads Sponsored Updates Premium Display Advertising Self service Advertising LinkedIn Advertising Metrics Promote your website with LinkedIn Analyze your results LinkedIn Analytics Tool Simply Measured Linked Maps Buffer Sproutsocial, etc Google+ Marketing Features For Business Marketing Opportunities Google+ Marketing Steps Setting up your personal profile Creating a business page Create a local business page Planning your content strategy Building audience Circles Communities Hangouts Promoting your business Add social plugins Linking your website with Google + page Connecting Google+ page to Adwords Account Measuring your social presence on Google+ pages Analytics tool Google Analytics Engagor Plusya

Robo Digital Marketing institute located at malviya-nagar in delhi-ncr offers 4 Weeks of PPC Training training course in Delhi-NCR with 100% Placement Assistance.

EC Council certified instructor with 7+ years of experience in Digital and Affiliate Marketing. He is been working as a Digital Marketer and Senior Consultant at Alphonic Network Solutions Private Li

dvertisings with SEM Programs Targeting the Right Customer Pricing for Search Advertising Interactive Ad Formats Types of Paid Search Advertising PPC Model CPM Model Advertising Campaign Pay Per Click Management Bid Management Bid Management Tools Content Promotion Search Engine Advertising PPC Management Software Landing Pages Why selecting a proper landing page is important for effective Search Engines Ads Landing Page Optimization What makes a Good Landing Page Landing Page Worst Practices Landing URLs Search Retargeting Advertising on Google Google Ads Network Product Listing Ads Dynamic Search Ads Type of Ad Extensions Google Alerts What is AdWords? How AdWords Work? Anatomy of Google AdWords Ad Practical of Google AdWords Signup Process Benefits of AdWords AdWords Ad Writing Tips Things to avoid in an AdWords Campaign AdWords account basics Setting up an Effective Google AdWords Campaign AdWords Ad Format Campaign Types and Ad Format AdWords keyword matching/Grouping techniques Dynamic Keyword Insertion(DKI) AdWords Ad Principles AdWords Ad Policies AdWords Targeting Creating Display Ads Performance monitoring and conversion tracking AdWords Express Improving your Click Through Rate(CTR) What is AdSense? AdSense Products Features of AdSense Putting Ads on your site AdSense Ad Formats Where do Ads come from? Getting Paid How to Start Google AdSense approval process Google AdSense secrets, tips and tricks Making Money with Google AdSense Yahoo! Search Marketing Yahoo! Ad Products Display Search Right media Mobile Video Connected TV Audience Solutions Yahoo! And Bing Network Yahoo Bing Network Bing Ads Why to chose Bing and Yahoo search advertising Bing Ads Dashboard Key elements of Bing Ads Editorial Guidelines Click Quality Advertising with Yahoo Bing Network Type of Ad Extensions Working with Campaign Analytics Quality Score How to Import Campaigns from Google AdWords

INTERNET VIDYA institute located at malviya-nagar in delhi-ncr offers 12 Weeks of Digital Marketing training course in Delhi-NCR with 100% Placement Assistance.

4 Years experience in the corporate & have trained many professionals under him during his corporate life. excellent skills. Weekend/Weekday Batches. Online & offline Classes. Excellent Feedback by th

Digital & Internet Marketing Training in Delhi While surfing online? Have you seen attractive Web ads, Video ads, Informative blogs, these are different forms of Digital & Internet Marketing!Today the whole world is there on Internet, which makes Digital & Internet Marketing a booming career option. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today �Digital & Internet Marketing is the Future Of Marketing� While all other industries are struggling with a growth rate of 5 to 10 %, Digital & Internet Marketing industry is booming high with 30% growth rate. At Internet Vidya Our Certified Courses will Train you as PRO to grab the Great career opportunities & high remuneration of Digital & Internet Marketing Industry. Introduction to Digital Marketing Learn the overview of digital marketing and its full understanding of digital marketing campaign. 1. Search Engine Optimization Learn the tactics of Search Engine Optimization and its Ranking Secrets. Get Complete understanding about Keyword research and Top Keywords Ranking Strategy 2. Social Media Marketing Learn how to boost website traffic with Social Media Marketing by using Facebook, Google+, LinkedIn etc. Get Target Audience and customer through Social Media Course. 3. Search Engine Marketing Learn how to do paid marketing to get right visitor for your business. Learn about pay Per Click, Bid, Budget, CTR, landing Pages and much more. 4. Inbound Marketing Learn how to do Inbound Marketing and its Successful Marketing secrets. 5. Lead & Traffic Covert your website traffic in conversion with the help of Lead and Traffic program 6. Email-Marketing Learn how to do Email Marketing along with complete understanding of ESP and Mailer 7. Google Adwords Learn how to do create Search, Display and Shopping Campaign with live project training. 8. Bing Adword Create PPC Campaign for MSN Search Engine 9. Affiliate Marketing Play in Dollars with our Affiliate Marketing Program. Learn how to make a Successful Affiliate Marketing Campaign 10. Video Marketing Learn how to Create, promote Video along with complete understanding of YouTube Partnership 11. Mobile Marketing Learn Mobile marketing tactics along with SMS marketing 12. Google Adsense Make money from Internet though Google Adsense, Learn the Secret of Making Money Online Decoded 13. Content Marketing Learn to Create a SEO friendly and High Quality Content 14. ORM Learn how to do business branding through Online Reputation Management Course 15. Blogger Learn how to do blogging with Blogger along with complete understanding of creating a Full fledge website. 16. Wordpress Learn Wordpress and customize blog with themes, Plugins. Get a Premium Wordpress theme worth $89 17. Web 2.0 Profiles Learn how to create Social profiles using web 2.0 18. WebMaster Tool Learn Webmaster tool and its working 19. Web Analytics Track your website traffic with Google Analytics, Clicky and Woopra 20. Banner and Display Advertising Learn how to make a Effective campaign for Banner and Display Advertising 21. E Commerce Marketing Learn how to promote your e-shopping website along with complete understanding of ecommerce Marketing

JP INSTITUTE OF EXCELLENCE institute located at malviya-nagar in delhi-ncr offers 3 Months of Web Designing training course in Delhi-NCR with Basic Placement Support.

B.Tech with specialisation in web designing. Exposure to Industry and have made more than 40 web sites. Company web site is also made and managed by him. Has trained students on HTML, CSS, JAVASCRIP

HTML- Hypertext markup language, it is the heart of each website because every site finally renders HTML into the browser no matter whether it is developed in any technology like Java, ASP.NET, and PHP etc. HTML is not a programming language; it is a markup language. It is very powerful and easy to learn. It does not require any software to start; you can easily start from text editor. That makes it cost effective. Performance of HTML is very high to any other technology. CSS-CSS stands for Cascading Style Sheet, it is the backend of the html. Presentation of your site mainly depends upon the styles. Styles are used to display HTML elements in well suited format. Styles can define in CSS that saves your time and you can easy control your site from one place. It is also very powerful; you can even control your rendering of styles in particular browser. Websites Java Script- JavaScript is a cross-platform, object-oriented scripting language. It is a small and lightweight language. Inside a host environment (for example, a web browser), JavaScript can be connected to the objects of its environment to provide programmatic control over them. JavaScript contains a standard library of objects, such as Array, Date, and Math, and a core set of language elements such as operators, control structures, and statements. Core JavaScript can be extended for a variety of purposes by supplementing it with additional objects; for example: Client-side JavaScript extends the core language by supplying objects to control a browser and it�s Document Object Model (DOM). For example, client-side extensions allow an application to place elements on an HTML form and respond to user events such as mouse clicks, form input, and page navigation. Server-side JavaScript extends the core language by supplying objects relevant to running JavaScript on a server. For example, server-side extensions allow an application to communicate with a database, provide continuity of information from one invocation to another of the application, or perform file manipulations on a server. Jquery- J-query is an advance version of Java script which is client side language. Jquery allows the creation of advance dynamic web pages. Jquery Library and advance plug-in Jquery with HTML5, CSS3 codes will make it more improved and is better way to learn.Jquery is very fast to make advance effects with animation, HTML manipulation is done easily by Jquery, and Jquery will change your attitude towards writing Java script codes. Jquery provides advance functions and animations. There are many advance functions, library, plug-in and more advance components to make Jquery more interesting in learning. A modern web sites will not be complete without the J-query codes. Bootstrap- Bootstrap is the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first web sites. Bootstrap makes web development fun, easy and rapid with their pre-defined elements, components and plug-ins Adobe Photoshop is the most Advance Designing Software to learn. Learning Complete Software with all commands with its options make one perfect in all kind of Raster Designs. Adobe Photoshop Software is to Design Graphics for every Kind of Media Whether a Designer wants to work for Print Graphics Media or for Web Media he should know Adobe Photoshop perfectly. Every company Demands Adobe Photoshop Software when he needs designer. Designer from any discipline if you are Graphics Designer, Web Designer, Interior Designer, Fashion Designer, Artist, Photographer, Special Effects Artist, Jewelry Designer, Video Editor or any field which requires design You need to learn Adobe Photoshop.

JP INSTITUTE OF EXCELLENCE institute located at malviya-nagar in delhi-ncr offers 4 Months of Digital Marketing training course in Delhi-NCR with 100% Placement Assistance.

The trainer is B.Tech and has experience of digital marketing industry. With Adword and SEO , SMO , Data Analytics expertise. Has been managing the digital marketing portfolio of our organisation, a

Curriculum 1. Introduction to Digital Marketing 2. Search Engine Optimization 3. Fundamentals of Search Engine Marketing 4. Advanced Search Engine Marketing 5. Advanced Digital Display Marketing 6. Social Media Marketing 7. Mobile Marketing 8. Email Marketing 9. Digital Analytics 10. Integrated Digital Marketing Campaigns Course Outcome Upon completion of this course students will be able to - � Identify digital marketing strategies that have the potential to win. � Run digital marketing campaigns under stringent budgets. � Strategize and create a holistic digital marketing plan that will complement and add to their offline marketing strategy. � Build and maintain a cohesive digital media presence for your brands in line with their objectives. � Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid. Recommended-- Web Designing- Duration- 1 mth HTML CSS � Identify the basic objectives of digital marketing Search Engine Optimization � Understand how search engines work � Identify the techniques used for SEO � Identify the tools used for SEO audit Fundamentals of Search Engine Marketing � Identify search and display networks � Identify the elements of a campaign structure � Identify the methods for optimizing landing pages � Define ad rank � Define conversions � Identify the metrics to optimize campaign performance Advanced Search Engine Marketing � Define the various types of keywords and tools used for keyword research � Explain search ad formats and extensions � Identify reports used to measure and optimize search campaign performance � Define dynamic search ads � Define product listing ads Advanced Digital Display Marketing � List the various targeting methodologies � Identify the various display ad formats � Define reports used to measure campaign performance � Identify the various Optimization methods Social Media Marketing � Describe how the various social websites can be used as marketing media Mobile Marketing � Define mobile properties � Identify best practices � Identify advertising options for marketing on mobiles � Identify methods used to market with mobiles Email Marketing � Identify the key concepts of email marketing � Identify the process for creating effective email marketing campaigns � Identify the optimization methods to improve performance Digital Analytics � Identify how Google Analytics works � Identify the account structure required to measure the right data � Define the main reports that can be viewed Integrated Digital Marketing Campaigns � Understand the concept of integrated digital marketing � Identify why integrated digital marketing is important � Identify the process of integration