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Digital Marketing Training Greater Kailash II Delhi-NCR, Digital Marketing training institutes Greater Kailash II Delhi-NCR

List of Best Digital Marketing Training Greater Kailash II Delhi-NCR, Digital Marketing training institutes Greater Kailash II Delhi-NCR, Digital Marketing Course Greater Kailash II Delhi-NCR with address, Phone numbers, course fee, student reviews and training course learning at Greater Kailash II area in Delhi-NCR City. As of May 25, 2018, We have total of 4 Digital Marketing training institutes in and around also near to Greater Kailash II in Delhi-NCR.



training institutes K K modi International Institute
Delhi-NCR - Lajpat Nagar


training institute


K K modi International Institute at Lajpat Nagar - 	training campus photo_14809 K K modi International Institute at Lajpat Nagar - institute building photo_14808 
Address: 24 A, Lajpat Nagar IV ,Ring Road,Lajpat Nagar, Delhi NCR - 110024
No. 1 International Institute in India with over 70% students coming from 47 countries offers UGC/AICTE Approved Degrees and Diplomas, in addition to International Programmes in IT and Management. K K modi International Institute provides placement Digital Marketing training in Greater Kailash II , Facebook Ads, Google AdWords, Social Media Marketing, Web Marketing, PPC Training training classes at Lajpat Nagar.
training institutes Popularizers Media Pvt Ltd
Delhi-NCR - Greater Kailash II
No Reviews. Write a Review


training institute
Popularizers Media Pvt Ltd provides placement Digital Marketing training in Greater Kailash II , Facebook Ads, Google AdWords, Social Media Marketing, Web Marketing, PPC Training training classes at Greater Kailash II.
training institutes INTERNET VIDYA
Delhi-NCR - Malviya Nagar


training institute
Address: G-17 /D, DIMR Building, South Ex-II, New Delhi-49 google map of 14710
INTERNET VIDYA provides placement Digital Marketing training in Greater Kailash II , Facebook Ads, Google AdWords, Social Media Marketing, Web Marketing, PPC Training training classes at Malviya Nagar.
training institutes Robo Digital Marketing
Delhi-NCR - Malviya Nagar


training institute
Address: T-136/1,Main Shivalik Road,Malviya Nagar, Delhi google map of 14184

Robo Digital Marketing provides placement Digital Marketing training in Greater Kailash II training classes at Malviya Nagar.
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Digital Marketing related Training courses in greater-kailash-ii






Digital Marketing training centers in greater-kailash-ii, delhi-ncr - Training Reviews

Find the training reviews of best Digital Marketing training institute in delhi-ncr greater-kailash-ii and training placement reviews of Digital Marketing course training centers in greater-kailash-ii delhi-ncr

Ankit 4 Star Rating: Best Training (4-Best Training)
I have pursued Internet Marketing course from E-Shiksha Academy and the benefits have been immense. The classroom environment was conducive to learning and I got to learn everything by doing practically guided by the trainer. The campus is fully digital and wi-fi enabled and a great place to learn Internet marketing tools and techniques and great metro connectivity.
Institute reviewed : E-Shiksha Acadmey in Delhi-NCR for Digital Marketing training in Delhi-NCR
Preeti Mishra 5 Star Rating: Excellent Training (5-Excellent Training)
I have recently started a website to showcase the achievements and activities of schools across India and since I come from a non-technical background I enrolled into E-Shiksha Academy’s 6 month integrated course which covers both internet marketing and web designing & development. The course has been great in learning value and its practical application as most of the things are taught here by practical do-it-yourself mode leading to better learning outcome. I have only attended classes for two months and already I have been able to improve my website ranking as well as bagged few freelancing assignments from my family and friends. E-Shiksha Academy rocks!
Institute reviewed : E-Shiksha Acadmey in Delhi-NCR for Digital Marketing training in Delhi-NCR


Digital Marketing Placement training, Course fees, Trainer Profile in greater-kailash-ii

E-Shiksha Acadmey institute located at greater-kailash-ii in delhi-ncr offers 3 Months of Digital Marketing training course in Delhi-NCR with 100% Placement Assistance.

All the Trainers in E-Shiksha Academy are working Professionals and have more then 5 years of experience in Digital Marketing.They help students to work on live projects and enrich them with quality e

1.Search Engine Optimization

What is On-Page Optimization?
� Keyword Research with Google Keyword Planner.
� How to Select a Domain Name?
� Page Naming {URL Structuring} and Folder Naming
� Image Naming, Image Title and ALT Tags Creation
� What are Meta Tags
 Description
 Keywords
 Author
 Country
 Robots
� Redirection Tags
� Headings Tags {H1 to H6}
� What is Content Writing?
� SEO Friendly Content Writing {Insert keywords in content}
� Anchor Text, Link Title
� Robots.text file use and creation
� HTML Sitemap creation
� XML Site Map Creation
� Ror text sitemap
� Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
� Why is Alexa?
� Alexa Integration

What is Off-Page Optimization?
� What are Backlinks?
� Why Backlinks are Important?
� How to Get Backlinks?
� Difference Between Do-Follow and No-Follow Backlinks
� What is Google Page Rank?
� How to Increase Page Rank?
� Search Engine Submissions
� Directory Submissions
� Article Writing and submissions
� Press Release writing and submissions
� Blog Posting and comment writing
� Classifieds posting
� Forum Posting
� Business Listing
� Social Bookmarking
� Social Networking
� RSS Feeds

Search Engine Algorithms
� Basics
 What is Search Engine s Algorithms?
 How Algorithms Works?
 Why a Search Engine needs to update its Algorithm?
 Search Engine Penalties and Recoveries.
 Why a Search Engine penalizes a Website?
� Advanced
� How to optimize your site for Google Hummingbird Algorithm?
� What is Google Panda Algorithm?
� What is Google Penguin?
� What is Google EMD Update?
� How to save your site from Google Panda, Penguin and EMD Update?
� How to recover your site from Panda, Penguin and EMD?

2.Social Media Marketing

Why care about Social Media?
� Orientation to Digital Marketing and Social Media
� Latest Stats and Trends about Social Media (Global & Indian)
� Relevant Social Media Success Stories (Global & Indian)
� Demystifying Community Building on Facebook
� Orientation to Facebook Brand Pages
� Edge Rank Algorithm: Why engagement is a key to success on Facebook?
� How to create Facebook Marketing Strategy?
� Facebook Applications for Fan Growth and Engagement
� How to create Brand Ambassadors on Facebook?
� Leveraging Facebook Insights for Success
� Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Facebook Marketing Strategy
� From Objectives to ROI
� Competitive Research
� Strategy Presentation by Participants
� Exercise: Participants to create Facebook Marketing Strategy for their organizations
� Types of Facebook Ads
� Facebook Ads vs. Google Adwords
� Significance of CTR (Click Through Rate)
� Optimizing Ad Copy & Targeting
� Exercise: Participants to launch & promote live Facebook Communities

Twitter: The Jewel in the Social Media Crown
� Twitter in Plain English
� Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
� Leveraging Lists, Hashtags & Trends
� Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Creating Twitter Marketing Strategy
� Twitter Strategy Framework: From Objectives to ROI
� Exercise: Creating Twitter Marketing Strategy

Leveraging LinkedIn for B2B Lead Generation
� LinkedIn in Plain English
� Lead Generation through Individual Profiles
� Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
� Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Discussion on other Social Media Channels
� Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
� Open discussion on approach to leverage them

Measuring ROI of Social Media
� Guidelines for Measurement on Social Media
� Importance of Qualitative Feedback
� Framework for ROI Measurement
� Creating ROI Metrics Dashboard
� Tools to Measure ROI

Planning & Creating Multi-channel Social Media Strategy
� How to choose relevant Social Media Channels?
� Creating multi-channel Social Media Strategy
� Resource Planning: In-house vs. Outsource, Key competencies, Tools etc

3.Search Engine Marketing

Search Engine Marketing Overview
� Understanding Google search
� Rule based personalization of marketing at internet scale
� Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Pay per click overview
� PPC Definition & how it function
� Important Terms - Quality Score, Conversion Rate etc.
� Quality Score Overview Understanding

Strategizing PPC campaigns
� Setting objectives, goals & expectations
� Actionable metrics for performance measurements
� Formulating account structure
� Effective segmentation of keywords
� Usage of multiple match types
� Non overlapping Ad Groups

Market Analysis
� Understanding industry key drivers
� Competitive Analysis
� Organizational positioning
� Targeting

Ad writing Techniques
� Compelling ads that increase click through rates (CTR) lower costs
� Understanding, Analyzing & Improving - Relevance & Quality score
� Improve conversion rates Targeted ads & relevant landing pages
� Ad Preview tool
� Best Practices like using features such as reviews, +1 button etc

Campaign Management
� Overview of the tools
� Understanding advance functionality

Bid Management Plan
� Understand bidding strategy
� Manual vs. Automated bid management
� Different bid management features CPA bidding, position preference etc

Effective landing pages
� Importance of UI/UX design
� Call to Action

Performance Tracking
� Set campaign objectives & goals
� Define Performance metrics
� Monitor PPC activity with Google Analytics

Decipher User Psychology
� Understand & connect with the user
� Benefit from search behavior of prospective customer

Reporting & Analysis
� Integrate PPC account with Google Analytics
� Understanding reports and define the future plan of action Testing
� Multivariate Testing
� A/B split Testing

SEM Management (Other Opportunities)
� Remarketing
� Mobile Advertising
� Display & Video Formats
� Optimize the display network campaigns
� Track & measure view through conversions

4.Affiliate Marketing
� Advertiser
� Publisher
� Consumer

5.Mobile Marketing
� Introduction
� Mobile Advertising
� Understanding the market

6.InBound Marketing

Attracting your potential customers into conversion funnel
� Various ways to build reach through Digital Marketing
� What are Engagement Magnets?
� How to identify right set of engagement magnets for your business?
� Effectiveness of various Engagement Magnet
� Digital Reach Building Strategy through Inbound Interest Generation
Converting your prospects into leads using emails
� What is Audience aggreation?
� Benefits of Audience Aggreation
� How to do Audience Aggreation thrugh Emails

Conversion Optimization:
� �Role of Conversion
� �Understanding Customer Psyche
� �Conversion Optimization User Flow and Persuasion
� �Online Persuasion
� �True meaning of Landing Page
� �User Flow and Online Persuasion
� Conversion Optimization Patterns for Engaging website Visitors
� �Patterns for Engaging Website Visitors
� �Pattern#1 Pop-Ups
� �Pattern#2 Pop Under Call to Action
� �Pattern#3 - Inside Article CTA
� Landing page
� �Conversion Oriented Landing Page Design
� �Investment in Landing Page
� �Is it for me?
� �What is it?
� �Critical concerns to address on landing page
� �What s the next step
� Life Cycle Emails
� �Life Cycle Emails: What and Why?
� �Lead Nurturing with Drip Email Marketing: How?

7.Web Analytics
� Introduction
� Navigating Google Analytics
� Traffic Sources
� Content
� Visitors
� Goals & Ecommerce
� Actionable Insights and the Big Picture
� Web analytics tools
� Making better decisions
� Summing up
� Common mistakes analysts make
� Social media analytics
� Social CRM & Analytics

8.Email Marketing

� Setting up an Email Marketing Machine
� ISPs
� Hosting Facility
� Shared vs. Dedicated IPs
� Reverse DNS
� MX Record
� White listing
� Response Handlers
� Bounces

Effective Email Content
� Conversation
� Relevance
� Incentives
� Timing
� Creative & Copy
� Attributes

Customer Acquisition Strategies
� Rented List Emails
� Co-branded Emails
� Third Party email Newsletters
� Viral Emails
� Event Triggered Emails
� House e-newsletters

Effective Creative
� Introducing: CRABS
� Does your email have crabs?
� Email template model
� Best Practices
� NLP Demonstrations (neuro linguistic programming) to understand customers better

Nurturing & Automation
� Tools to enhance lead nurturing
� Enhance better reach
� Analyze behavior patterns
� Analytics
� Automation and more

Resources to do situational analysis and progressive
� Customer personal tool kit
� Complete email marketing worksheet
� Content Editorial Calendar
� Digital Marketing Strategy toolkit
� Email contact strategy template
� Email campaign calculator
� Email Marketing Health Check
� Structuring Digital Marketing Team
� Web resources to improve subject lines, html codes, spam testers and deliver ability issues



Digital Marketing course Content / syllabus at greater-kailash-ii, delhi-ncr.

We gathered most widely used Digital Marketing course content used by training institutes in greater-kailash-ii,delhi-ncr. The Digital Marketing course syllabus covers basic to advanced level and it may vary based on Digital Marketing training classes offered in greater-kailash-ii.


1 Introduction to Digital Marketing:
1.1 What is marketing?
1.2 How we do Marketing?
1.3 What is Digital Marketing?
1.4 Benefits of Digital Marketing
1.5 Digital marketing platforms and Strategies
1.6 Comparing Digital with Traditional Marketing
1.7 Defining Marketing Goals
1.8 Latest Digital marketing trends
1.9 Case Studies of Digital Campaigns Website Designing with WordPress

2 Search Engine Optimization Introduction to Search Engines:
2.1 How the search engine works?
2.2 Components of Search Engines
2.3 Google Algorithms
2.4 Google Results Page
2.5 Social Bookmarking
2.6 Link Building Resources Local SEO
2.7 What is Local SEO?
2.8 Importance of Local SEO
2.9 Submission to Google My Business

3 Introduction to Keyword Research:
3.1 Types of Keywords
3.2 Keyword Research Methodology
3.3 Business Analysis & Categorization
3.4 Google Keyword Planner
3.5 Market Research and Analysis
3.6 New Keyword Ideas
3.7 Competition Analysis
3.8 Finalizing the Keywords List On page Optimization

4 Google AdWords PPC Advertising (Google AdWords):
4.1 Introduction to Paid Marketing
4.2 Google Account Setup
4.3 Interface Tour and Billing Settings
4.4 Account Structure
4.5 Campaigns settings
4.6 AdGroup setup
4.7 Keyword Match Types
4.8 Keyword Research Tools
4.9 Understanding Ad Auction
4.10 What is Quality Score
4.11 What is Display Advertising
4.12 How Display Ads Works
4.13 Benefits of Display Advertising
4.14 Creating a Display Campaign
4.15 Bidding Strategies
4.16Remarketing in AdWords
4.17 Benefits of Remarketing Strategy

5 Inbound Marketing
5.1 What is Inbound Marketing?
5.2 Why use inbound marketing
5.3 Understanding the target audience
5.4 Stages of Inbound Marketing
5.5 Types of Content for Marketing
5.6 Content generation ideas
5.7 Content Marketing Strategy
5.8 Info Graphics Creation
5.9 Introduction to Google Analytics
5.10 Installing Analytics code in site
5.11 Analytics account structure
5.12 Interface tour of Google Analytics
5.13 General Tools in Analytics
5.14 Realtime Reports
5.15 Settings in Analytics Audience Reports
5.16 Audience Overview Report
5.17 Traffic source overview
5.18 SEO Traffic



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